Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away

Interesting article at Adage.com

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Comments

  • riddickervin  On December 17, 2008 at 2:05 pm

    I think for the most part that companies that put there ads on TV know that they only have a small window of time to catch the viewing public attention. With that said that to me opens up the arena to who can get the public to sit still and pay attention rather than getting up to grab a soda because its only a commercial. Commercials like the Cave men for Geico and the Mountain Dew snowboarder do that. To me that makes for great commercials to come up with good material in and short span of time and still get the message across to the general public.

  • kaitlinpb  On December 8, 2008 at 12:10 am

    I definitely agree and I don’t even watch television! Just going home for two days and watching tv with my parents has me utterly fed up to the point I switch over to the dvr as was mentioned in the article.

    I think Geico is actually starting to learn and find a niche though. Instead of only one commercial that plays repeatedly they have two completely seperate ad campaigns (the gecko and the cavemen) and they change them up as often as possible so the viewer has something new. Granted they’re spending a great deal of money but ask anyone and they normally rather like their commercials. Good strategy on their part!

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